Society

Bart Gremmen, cluster leader

A socially robust strategy for the implementation of plant genomics strategies is essential if we are to succeed in the field of sustainable food production. CBSG recognises a clear responsibility to directly interact with the wider non-scientific community and listen to and act upon public opinion. Therefore, CBSG, together with the Centre for Society and Genomics (CSG), carries out social science research into the societal aspects of our work - in relation to, for example, how genomics is percieved, is the consumer interested / concerned about genomics research, does societal demand meet our expectations etc. Through our societal aspects programme we carry out research geared to understanding better how to most effectively communicate with the public and to understand other aspects of consumer behavious such as consumer preference and consumer perception of genomics-related issues.

In this way, CBSG aims to maximise our chances of effective translation of top level science into commercially viable and usable results.